Obviously it had to be an italian, Paul Stiven (not sure about how italiano his surname is..). He recently came up with the latest disposable accessory...in times when everything we own, wear, drive, use, and eat is logo-ed..this disposable accessory being mint chewing gum in cute tin boxes all in different shapes and sizes with different high end brand logos on them. In a blink of an eye I paid almost 5 euro for a perfect little box of Chanel gum. Karl would be very glad; I'm sure that when he's not drinking one of his perfect Diet Cokes, he's munching on a black and white mint gum.
Damn, this just shows how powerful these brand names are...they're glorified by all that understand something about fashion...out of which not everyone can afford something from McQueen, Hermes or Dolce Gabbana. But gum, well, logo-ed gum, that just makes you feel a little bit special. Or slightly entertained every time you want minty fresh breath.