When Vogue is your new Bible and you read its every word religiously while holding your breath....it's not surprising when Virgin Mary (according to Italian artist Francesco de Molfeta) replaces her classic and demure light blue gown (gown..? dress..? uhmm..) with a stylish black and gold Louis Vuitton printed one.. I guess this is what has happened, and will happen in the near future: some brands mean so much to us, that we cannot imagine our lives without them..we trust in them, like we once trusted in God (I still do, minus the symbols and rituals). We idolize them (well, we do, don't we? even if being a materialist is not a very good thing) and when they don't satisfy us we turn away from them, or suffer through our malcontent, and blindly hope for better days (for yourself and the brand).
Francesco himself wanted to represent the society's obsession with appearance, using the brand name as a representation of our neverending search for happiness. Well that's what consumerism is then..
You can find his statue in Gransasso, Italy.
Kisses from Dobele, Latvia
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